THE CONCEPT OF "IMAGE" AS AN OBJECT OF STUDY IN MODERN JOURNALISM
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Keywords

Image, personal image, corporate image, PR communications, mass media, manipulative influence mechanism, consciousness perception

Abstract

The comprehensive socio-economic and political reforms being implemented in the Republic of Uzbekistan are manifesting as a complex and multifaceted process aimed at ensuring the country's sustainable development and improving public welfare. It is widely acknowledged in scientific circles that the effectiveness and success of these reforms directly depend on the level of mutual trust and cooperation between various segments of society. From this perspective, the reputation of business entities, non-governmental non-profit organizations, and public administration bodies operating in the country, as well as the level of trust formed towards them, holds special scientific and practical significance.

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