Keywords
need, purpose, motive, economic activity, behavior, “economic man”, economic thinking, decision-making, cerebral hemispheres, Brodmann areas. hierarchical level of human actions
Abstract
This article describes the concept of economic man, his behavior reflected in his economic relations, and his psychophysiological foundations. In particular, the associative cortex selects or forms an action program to achieve a goal decided by a person, as a result of its operation, the actions aimed at directly satisfying the need are activated, in the process of behavior, the cortex of the large hemispheres is divided into 11 areas and 52 cytoarchitectonic areas, as well as the brain. several types of rhythmic components are discussed according to frequency and amplitude of both visual and computer-assisted EEG analysis.